DPR.A — Digital PR Agency for Tourism Brands
Digital PR in the age of AI answers
We turn data and market trends
into campaigns picked up by media and used as sources by LLMs
They trusted us ·
Hellotickets
Philadelphia CVB
lastminute.com
No Risk Travel
Brand USA
Philippines DoT
the genesis of an idea
An expertise born from the field
DPR.A was born from hands-on experience working with travel brands and travel tech companies operating internationally.
The reality:
Media visibility alone is no longer enough.
SEO alone is no longer enough.
LLMs are redefining access to information.
The real challenge: being present in the answers.
Digital PR transforms data into high-value content (insights, studies, expertise), then distributes it through high-authority media outlets.
Goal: build a credible presence, referenced by both search engines and LLMs.
By combining media coverage, backlinks and repeated mentions, DPR.A strengthens brand authority.
The goal is no longer just being visible on Google — it’s existing in the answers generated by AI.
A dedicated approach for travel brands
In highly competitive international markets, DPR.A supports travel brands in strengthening their visibility, credibility and presence across SEO, GEO and LLM ecosystems.
Our solutions
Data-Driven PR Campaigns
We design press campaigns grounded in data analysis and market trends.
The goal: turn insights into high-value editorial content, picked up by the media — and usable as sources by LLMs.
Data analysis
We analyze your internal data, industry trends, and public databases to identify compelling editorial angles.
Goal: surface insights that can become citable content.
Editorial angle
We define a clear angle, aligned with current events and media expectations.
Goal: not just being picked up, but also understood and used by search engines and LLMs.
Editorial production
We produce comprehensive content: analysis, storytelling, visualizations and media-ready copy.
Goal: create structured content designed to be easily picked up, quoted, and reused as sources.
Distribution
The campaign is distributed to targeted journalists and media outlets to quickly generate publications.
Depending on relevance and target audiences, they can be relayed across multiple high-authority platforms.
Goal: multiply mentions and build a consistent authority signal leveraged by SEO and LLMs.
+250
articles published in international media
DR67
Average Domain Rating of secured media
+10
Key markets
Reactive PR and Trends
We identify emerging trends and breaking news to quickly produce relevant editorial angles.
This approach allows brands to tap into current events and become analytical sources — cited by media and integrated into LLM-generated answers.
Editorial monitoring & weak signals
Continuous identification of emerging trends and topics with strong media potential.
Goal: catch topics before they become mainstream.
Expert positioning & reference source
Building a clear, legitimate voice aligned with current issues.
Goal: make the brand a source cited by media and LLMs.
International distribution & signal amplification
Activation of media and journalists across multiple markets to maximize pickup.
Goal: multiply mentions and strengthen the brand’s global authority.
objectives
The value of a Digital PR campaign
A Digital PR campaign strengthens both a brand’s media visibility and digital authority.
01
Media coverage & brand awareness
Publications in top-tier media through strong editorial stories and a consistent presence in leading industry outlets.
An essential visibility foundation to stand out.
02
SEO, GEO & backlinks
SEO-optimized content designed to include strategic brand keywords, generate backlinks and reinforce authority.
Goal: improve rankings and create signals that search engines and LLMs can leverage.
03
Expert positioning
Analyses and data cited by journalists, reinforcing brand credibility.
Goal: become a credible source, cited by media and included in LLM answers.
04
International reach
A single campaign can generate coverage across multiple markets and languages.
Goal: multiply mentions and build consistent global authority.
Our approach
DPR.A is not a generalist agency.
Our expertise is entirely dedicated to Digital PR — designed for SEO, GEO and LLMs.
Fast activation
Campaigns can be launched quickly and generate media coverage within days of distribution.
Goal: capture attention at the right moment and create immediate signals.
Flexible model
Campaigns are activated on a monthly basis, with no long-term commitment.
An agile setup, suited to a constantly evolving environment.
100% organic
media coverage
All publications are earned naturally through the editorial value of our campaigns.
Content relevant enough to be picked up, quoted, and recognized as sources.
they publish us
Le Figaro
DR 91
Grazia
DR 78
Les Échos
DR 87
Time Out
DR 82
Travel & Leisure
DR 88
Journal des Femmes
DR 74
Irish News
DR 68
Esquire DE
DR 71
El Periodico
DR 73
Repubblica IT
DR 76
portfolio
Media coverage & authority signals
Comment la crise au Moyen-Orient rebat les cartes pour les vacances d’été des Français
No risk travel, france, 2026
10 Questions To Ask Before Booking A Holiday This Year, According To Travel Advisors
lastminute;com, uk, 2019
Cette île sublime et sous-cotée est la destination la plus rassurante en 2026
no risk travel, france, 2026
Let’s work together