Our Approach
Our method:
a structured approach.
What sets us apart
An editorial
and data-driven approach
Every Digital PR campaign is built on a precise methodology: identify a relevant editorial angle, produce publish-ready content, then distribute it to the right media outlets.
It is a measurable growth discipline built on a simple principle: providing journalists with stories grounded in data, trends, or real insights.
Today, this content is no longer just picked up by media outlets — it is also used as a source by search engines and LLMs.
Our role is to structure this information, craft a strong editorial angle, and turn it into high-value content — designed to be picked up, quoted, and reused.
450+
Articles in one year
DR63
Average media DR
10
Key markets
who is it for?
Who is DPR.A for?
Travel & tourism brands
Looking to grow their online visibility, become reference sources in their industry, strengthen their credibility and quickly generate media coverage with strong SEO value and GEO impact.
Day 4-5
Agencies
Looking to offer their clients effective, high-quality campaigns from Tier-1 media, while strengthening SEO performance, GEO impact and LLM presence.
Process
The process step by step
01
Analysis & data identification
We analyze your internal data, market trends, and public sources to identify relevant insights.
- Goal: surface insights that can become citable content..
02
Crafting the editorial angle
We define a clear angle, tied to current events or media expectations.
- Goal: pitch a relevant topic, easy for media to pick up — and understandable by search engines and LLMs.
03
Content production
We produce comprehensive content:
- data analysis
- information structuring
- editorial writing
- visualizations when needed
- structuring content to encourage pickup and citability
04
Media outreach
The campaign is sent to a qualified database of journalists and media outlets, based on the topic and target markets.
- Goal: generate publications and multiply authority signals.
05
Coverage tracking
Each campaign feeds the next. We measure everything — media DR, traffic generated, SEO performance.
- Monthly report: coverage, DR, reach
- Analysis of top-performing angles
- Recommendations and editorial calendar adjustments
- Analysis of mentions, backlinks and presence across SEO, GEO and LLM ecosystems
Timeline
Campaigns that launch fast
Day 1
Onboarding & brief
Data access, objectives, priority markets, brand positioning, keyword definition
Day 2
Data analysis
Data exploration, trend analysis, campaign ideation
Day 3
Editorial production
Campaign writing, SEO optimization, GEO impact, citation, validation
Day 4-5
Media outreach
Targeted distribution, follow-up and stats analysis
From Day 6
First media placements
Published articles, live backlinks, report
Let’s work together
We help you become
a reference source.